Rebel Sport underwent a full rebrand and store redesign to reinforce its position as Australia’s leading destination for active sports enthusiasts. The new interior concept balances performance with accessibility, creating a spacious and theatrical retail environment that supports clear navigation and strong product storytelling.

Key categories including footwear, supporter gear and women’s sports fashion are showcased through bold spatial moves and carefully considered zoning. The result is an engaging, high-energy retail experience that places the product at the centre, while encouraging exploration and dwell time within a dynamic, brand-led setting.