Redefining hospitality at the Home of England Rugby.
Location: Twickenham, London Sector: Hospitality Project type: New Development Size: Over 204,000 ft² / 19,000 m² Scope: Brand Strategy and Interior Architecture Implementation
The East Stand development at Allianz Stadium Twickenham delivers over 19,000 sqm of premium hospitality and debenture spaces, transforming the matchday experience for more than 6,800 guests. The interiors form part of a major sports hospitality environment, designed to elevate comfort, atmosphere and service within a large-scale stadium setting.
Designed in collaboration with KSS Architects, the interiors celebrate the heritage and passion of England Rugby through materiality, craft and detail. The scheme balances warmth and tradition with a contemporary approach, creating refined hospitality spaces that support both the intensity of matchday and year-round use.

