Electric Shuffle, another innovative brand from the creators of Flight Club, is a high-tech social entertainment concept that revolves around the classic game of shuffleboard. With custom-built tables, proprietary game designs, and integrated camera-vision technology, Electric Shuffle offers an immersive experience for groups of friends. Combining firstclass interior design with team-based games, delicious food, and craft cocktails.

During her tenure as Head of Interiors at Red Engine, Deirdre Hayes collaborated with the founder and CEO to evolve and strengthen the Electric Shuffle brand. She led the creative direction for interiors, establishing the design principles that defined the concept and guided its rollout across the UK and USA. Building on the success of Flight Club, she reimagined Electric Shuffle’s look and feel to create a more welcoming, neighbourhood-focused environment that balanced playful energy with refined, residential-inspired design.

Her work included the redesign of the shuffle tables to feel more like crafted furniture pieces, tactile, warm, and adaptable, offering greater flexibility for layout and brand expression. Deirdre also oversaw the development of bespoke furniture and lighting collections, ensuring visual cohesion and consistency across all venues. The result was a distinctive and confident design language that reinforced the brand’s identity and broadened its appeal.